Privacy Policy
Emerald Equipment respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, contact our team, request information, browse inventory, submit a form, or interact with our business.
By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
Emerald Equipment may collect personal information that you voluntarily provide to us, including your name, company name, phone number, email address, location, equipment interests, service requests, financing inquiries, trade-in information, and any other information you submit through our website forms or communications.
We may also collect limited technical information automatically when you visit our website, such as your IP address, browser type, device information, pages visited, referring website, time spent on the site, and other usage data.
2. How We Use Your Information
We may use the information we collect to:
- Respond to your inquiries, requests, or quote submissions
- Provide information about equipment, parts, service, warranty, financing, or promotions
- Help you browse, compare, or inquire about available inventory
- Schedule service, follow up on support requests, or process customer communications
- Improve our website, user experience, marketing, and customer service
- Send relevant business communications, where permitted by law
- Maintain internal records and support business operations
- Comply with legal, regulatory, or contractual obligations
Emerald Equipment will only collect and use personal information for reasonable business purposes and in accordance with applicable privacy laws.
3. Website Forms and Communications
When you submit a form on our website, contact us by phone or email, or request information about a machine, part, service, or warranty, we use the information you provide to respond to your request and provide relevant support.
Submitting a form does not automatically create a purchase, service agreement, financing agreement, or warranty claim. Additional information may be required to complete a transaction or service request.
4. Cookies and Analytics
Our website may use cookies, tracking technologies, analytics tools, and similar technologies to understand how visitors use the site, improve performance, measure marketing effectiveness, and provide a better browsing experience.
Cookies are small files stored on your device that help websites remember information about your visit. You can adjust your browser settings to refuse cookies or notify you when cookies are being used. Some parts of the website may not function properly if cookies are disabled.
5. Marketing and Advertising
Emerald Equipment may use information collected through our website to support marketing and advertising activities, including measuring website traffic, improving campaigns, and providing relevant communications about our products and services.
Where required, we will obtain your consent before sending commercial electronic messages. You may unsubscribe from marketing communications at any time by following the unsubscribe instructions in the message or by contacting us directly.
6. Sharing of Personal Information
Emerald Equipment does not sell your personal information.
We may share personal information with trusted third parties when necessary to operate our business, respond to your requests, provide services, or support website functionality. These third parties may include website hosting providers, customer relationship management platforms, analytics providers, advertising platforms, equipment manufacturers, financing providers, warranty administrators, service partners, or other business service providers.
We may also disclose personal information if required by law, regulation, court order, legal process, or to protect our rights, property, customers, employees, or business operations.
7. Equipment Manufacturers, Warranty, and Financing Partners
If you request information related to equipment purchases, warranty coverage, financing, parts, service, or manufacturer programs, we may need to share relevant information with applicable manufacturers, financing partners, warranty providers, or service partners to assist with your request.
These third parties may have their own privacy policies and practices, and we encourage you to review those policies where applicable.
8. Data Storage and Security
Emerald Equipment takes reasonable steps to protect personal information from unauthorized access, use, disclosure, loss, misuse, or alteration. These measures may include administrative, technical, and physical safeguards appropriate to the sensitivity of the information.
While we take reasonable precautions, no website, email system, or electronic storage method is completely secure. We cannot guarantee absolute security of information transmitted to or from our website.
9. Retention of Information
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide services, maintain business records, comply with legal obligations, resolve disputes, and support legitimate business needs.
When personal information is no longer required, we will take reasonable steps to securely delete, destroy, or anonymize it.
10. Accessing or Updating Your Information
You may request access to the personal information we hold about you, ask that inaccurate information be corrected, or withdraw consent for certain uses of your information, subject to legal or contractual restrictions.
To make a request, please contact us using the information provided below. We may need to verify your identity before responding to your request.
11. Third-Party Websites
Our website may contain links to third-party websites, including manufacturer websites, financing providers, social media platforms, or other external resources. Emerald Equipment is not responsible for the privacy practices, content, or policies of third-party websites.
We encourage you to review the privacy policies of any third-party websites you visit.
12. Children’s Privacy
Our website and services are intended for business and commercial users. We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete it.
13. Changes to This Privacy Policy
Emerald Equipment may update this Privacy Policy from time to time to reflect changes in our practices, website functionality, legal requirements, or business operations.
Any updates will be posted on this page with a revised “Last Updated” date. Continued use of the website after changes are posted means you accept the updated Privacy Policy.
14. Contact Us
If you have questions about this Privacy Policy, how your information is handled, or wish to make an access or correction request, please contact us.